Pay per Click Campaign Management
Pay per click advertising is probably the fastest targeted advertising method in existence. When used properly, it allows you to reach exactly the people you are looking for and, once planned, it can be set up in less than an hour.
How it works
An advert is created and various search terms are associated with it. When someone uses a search engine or other service to find websites containing those terms, your advert is presented to them alongside the standard search engine results. (Google shows its pay per click adverts on the right hand side of the page with "Sponsored Links" written above them.) You only pay if someone actually clicks the advert and visits your website.
How much does it cost?
You'll usually find that other companies are trying to attract the same traffic as you so they'll be targeting the same search terms. To manage this, pay per click systems use a bidding system where the highest bidder appears first followed by the other companies in order of bid amount.
However, even on a tight budget, pay per click is an effective way to attract traffic. In Google Adwords, your position in the listings depends on past performance as well as just the amount of money you're willing to bid. If your campaign is managed well, you will attract a higher click-through rate (a larger percentage of those who see your advert will click on it). The higher the click-through rate you have, the higher you'll appear on future listings - without bidding any higher. We can help you write adverts to improve your click-through rate and save money on bids.
Is it targeted?
Yes! That's what makes it an excellent way to promote your business. When managed correctly, you'll only have to pay for people who are interested in what you're offering (no-one else will click your advert). If your advert matches your keywords properly and your website provides the service and information that searchers are looking for, you'll have highly targeted traffic. Most other advertising methods - direct mail, posters, television and radio - will be received by people who aren't interested and you'll still have to pay for it. Pay per click isn't like that.
Professional campaign management
When you're new to pay per click, it's easy to waste your money or to get lots of untargeted traffic. It's important to manage your campaigns and analyse results correctly to ensure you get the best return on investment. We have the required expertise to create constantly evolving campaigns, especially on Google Adwords, and we're keen to bring you the best results for your money. The quality of traffic you receive with professional campaign management should more than offset what you pay for the service.
Get in touch to tell us a little about your business and the budget you are considering for pay per click.
